Our Story

In 1993, two high school friends living in Los Angeles, California decided to start their own business. With a small investment, they quit their jobs and moved to Sacramento, California to start The Fitness Outlet.

Like most success stories, they started out small and began selling fitness equipment out of the living room of their home. A year later, they opened their first storefront, a 900 sq ft retail space in Sacramento, California. Since then The Fitness Outlet has grown to six retail locations in the Sacramento and Seattle Metropolitan Areas. In addition to the multiple retail locations, The Fitness Outlet established in 1997 a separate commercial fitness equipment division primarily focused on servicing the multi-housing, corporate wellness, police/fire stations, schools and hotel/motel markets.

In 2005, The Fitness Outlet once again expanded their business with the addition of The Fitness Outlet e-commerce Division. This has proven to be a very successful and important part of the overall business model that is rapidly growing to be one of the premier e-commerce sites for quality fitness equipment on the web.

The Fitness Outlet has succeeded by keeping its product lines focused and marketing strategy simple. An unwavering commitment to carry the finest equipment from proven and reputable manufacturers at competitive prices ensures customers the highest levels of satisfaction.

The Fitness Outlet is proud to be an authorized dealer for industry leading and award winning brand names such as Life Fitness, Precor, Landice, Octane, Hoist, Power Plate, Stott Pilates, Spirit Fitness, Body Solid, BodyCraft, Matrix, First Degree Fitness, WaterRower, Bosu, and Spri to name a few. Combine that with our excellent staff of fitness equipment specialist and you have the perfect combination to help you select the right piece of exercise equipment to fit your lifestyle.

Please feel free to call us or stop in to see for yourself why The Fitness Outlet has received numerous awards recognizing it as one of the top retailers of fitness equipment in the nation.