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In 2001, the company introduced the LifeSpan line of fitness equipment targeting the over-55, value conscious consumer. This award winning line of exercise equipment is now sold by fitness retailers across the United States, Mexico and Canada. Since its introduction, the line has grown to include both a high value HOME series line and a PRO series line targeting the high-end home user and institutional customer. Awards and recognition include a Gold Medal Excellence Award by the Industrial Design Society of America, Treadmill Doctor Best New Treadmill of the Year and multiple Best Buy awards, Recommended Buys from Consumer Guide and many others.

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