The Schwinn Story The Schwinn® Authentic Cycling Series is based on one simple principle: Schwinn believes that riding a bike indoors should feel as much like riding an outdoor bike as possible. They love the way bikes feel, they love the way they sound, and they love the great workout they can provide. Cycling is the #2 most-popular fitness activity in the world, so Schwinn knows that a lot of people feel the same way. With this in mind, Schwinn has gathered input from hundreds of users, cycling instructors and fitness buyers around the world to help create a new line of products and education that would take cycling to the next level. The result: three new bikes with a revolutionary resistance system and rider fit; a new bike console that provides measurements and tracking never before available.