After years of working in the fitness industry – both developing products and working out in gyms – EVO realized that the only equipment options were copycats of other products. People stopped creating viable new ways to workout. They certainly didn’t pay attention to the average exerciser or folks like us who need a little extra motivation to hit the gym. EVO refused to believe that the status quo was the only option. They believe in the potential for one idea to truly revolutionize the industry and shift the paradigm of the current exercise landscape.